Privacy policy
Privacy Policy
Last updated: 5 October 2026
Yours Truly respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, place an order, contact us, sign up for marketing, or otherwise interact with Yours Truly.
By using our website, you acknowledge that your personal information may be processed as described in this Privacy Policy.
Nothing in this Privacy Policy limits any rights you may have under the Protection of Personal Information Act, 2013 ("POPIA") or other applicable law.
1. Information We Collect
Depending on how you interact with our store, we may collect personal information such as:
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your name
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email address
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telephone number
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billing address
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delivery address
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order and purchase information
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products viewed or added to your cart
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payment and transaction information
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communications you send to us
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returns, exchanges and customer-service information
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IP address
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browser and device information
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website activity
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cookie and similar technology information
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marketing preferences
We only collect information that is reasonably necessary for operating our store, processing orders, communicating with customers, improving our services and carrying out legitimate business activities.
2. How We Collect Your Information
We may collect personal information:
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directly from you when you place an order
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when you create or use a customer account
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when you contact us
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when you request a return or exchange
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when you subscribe to marketing communications
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when you browse or interact with our website
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automatically through cookies and similar technologies
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through Shopify and other service providers that help us operate our store
3. How We Use Your Information
We may use your personal information to:
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process and fulfil your orders
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arrange delivery
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provide order confirmations and updates
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process payments
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manage returns, refunds and exchanges
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communicate with you about your order
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respond to questions or support requests
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prevent fraud, abuse and security threats
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maintain and improve our website
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understand how customers use our store
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improve our products and customer experience
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comply with legal, accounting and regulatory obligations
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send marketing communications where permitted
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show or measure relevant advertising where permitted by law and your privacy choices
We will not use your personal information for purposes that are incompatible with the reason it was collected unless permitted or required by law.
4. Shopify
Our online store is powered by Shopify.
Shopify provides the ecommerce platform that allows us to sell our products and operate our online store.
When you visit, browse or purchase from our store, Shopify may process information such as:
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contact information
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billing and delivery details
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transaction information
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device information
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IP address
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browsing and shopping activity
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cookies and similar identifiers
Shopify processes information in accordance with its own privacy practices and its agreements with merchants.
Some personal information may therefore be processed or stored outside South Africa as part of Shopify's international infrastructure.
Where applicable, we rely on appropriate legal safeguards for the international processing or transfer of personal information.
5. Payments
Payments made through our store are processed through Shopify and/or the payment service providers made available on our checkout.
We do not normally receive or store your complete payment-card details ourselves.
Payment providers may collect and process information necessary to:
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authorise payments
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complete transactions
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prevent fraud
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issue refunds
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comply with financial and legal requirements
Their handling of your information may also be governed by their own privacy policies and terms.
6. Delivery and The Courier Guy
We use The Courier Guy to assist with deliveries.
To fulfil your order, we may share information reasonably necessary for delivery, including:
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your name
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telephone number
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email address where required
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delivery address
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order or shipment information
This information is shared only to the extent reasonably necessary to arrange and complete delivery and related customer service.
7. Other Service Providers
We may use trusted third-party providers to help operate our business.
These may include providers that assist with:
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website hosting and ecommerce infrastructure
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payments
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delivery and logistics
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analytics
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advertising
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email or SMS communications
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customer support
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fraud prevention
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accounting
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technical services
These providers may receive personal information where reasonably necessary to perform services on our behalf.
We expect service providers handling personal information for us to use appropriate safeguards and to process information in accordance with applicable law and their contractual obligations.
8. Cookies and Similar Technologies
Our website may use cookies, pixels and similar technologies.
These technologies may be used to:
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keep the website functioning correctly
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remember preferences
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maintain shopping-cart functionality
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understand website traffic and usage
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improve website performance
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measure marketing effectiveness
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personalise certain experiences
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support advertising where permitted
Some cookies are necessary for the website to function.
Others may depend on your consent or privacy preferences where applicable.
You can also control certain cookies through your browser settings, although disabling necessary cookies may affect how parts of the website work.
9. Marketing Communications
If you sign up for marketing or otherwise provide valid permission for us to contact you, we may send you information about:
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new products
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promotions
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offers
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launches
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Yours Truly updates
You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the message or by contacting:
Unsubscribing from marketing does not prevent us from sending necessary transactional messages relating to an order, payment, delivery, return or customer-service request.
10. Advertising and Analytics
We may use analytics and advertising services to understand how visitors use our website and how our marketing performs.
Depending on your privacy choices and applicable law, these services may process information such as:
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browser or device information
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IP address
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website activity
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pages or products viewed
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purchases or checkout activity
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cookie or advertising identifiers
Where required, these technologies will be subject to applicable consent or privacy controls.
11. When We May Share Personal Information
We do not sell your personal information as a business product.
We may share personal information where reasonably necessary with:
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Shopify
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payment providers
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The Courier Guy
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technical and hosting providers
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analytics and marketing providers
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professional advisers
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fraud-prevention and security providers
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regulators, law-enforcement bodies or other authorities where required by law
We may also disclose information where reasonably necessary to:
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enforce our legal rights
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investigate suspected fraud
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protect our customers
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comply with a legal obligation
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respond to lawful requests
If our business is reorganised, sold or transferred, personal information may form part of that transaction where permitted by law.
12. International Processing
Some of our service providers, including Shopify and certain technology providers, may process information outside South Africa.
Where personal information is transferred internationally, we will take reasonable steps to ensure that the transfer is handled in accordance with applicable data-protection law.
13. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including:
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completing and supporting orders
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handling returns or disputes
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maintaining accounting and tax records
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preventing fraud
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complying with legal obligations
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resolving customer-service matters
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establishing, exercising or defending legal claims
Different categories of information may therefore be kept for different periods.
Where information is no longer reasonably required, we may delete, destroy or de-identify it, subject to applicable legal requirements.
14. Security
We take reasonable technical and organisational measures to protect personal information against:
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unauthorised access
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loss
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misuse
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alteration
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disclosure
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destruction
Our store also relies on Shopify and other service providers to maintain security for the systems they operate.
However, no online system or method of electronic storage can be guaranteed to be completely secure.
15. Your Privacy Rights
Subject to applicable law, you may have the right to:
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ask whether we hold personal information about you
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request access to your personal information
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request correction of inaccurate or incomplete information
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request deletion or destruction of information where legally appropriate
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object to certain processing of your personal information
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withdraw consent where processing is based on consent
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object to certain direct marketing
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lodge a complaint with the Information Regulator of South Africa
Some requests may be subject to legal exceptions or record-retention obligations.
To exercise a privacy right, contact:
We may need to verify your identity before processing certain requests.
16. Children
Our store is not specifically directed at children.
We do not knowingly intend to collect children's personal information without the consent or authority required by applicable law.
If you believe that a child has provided personal information to us improperly, please contact us at:
17. Third-Party Links
Our website may contain links to websites or services operated by third parties.
We do not control how those third parties collect or use personal information.
When you leave our website, you should review the privacy practices of the relevant third party.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
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changes to our business
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changes to our website or services
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new service providers
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legal or regulatory requirements
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changes to our privacy practices
The latest version will be published on our website with an updated date.
19. Complaints
If you have a concern about how we handle your personal information, please contact us first so that we can try to resolve it.
Email:
You may also have the right to lodge a complaint with the Information Regulator of South Africa in accordance with POPIA.
20. Contact Us
For any privacy-related question, request or concern, contact:
Yours Truly
Email: yourstrulyclo1@gmail.com