Made for everyday men across South Africa

THE EVERYDAY TEE

The Tee You’ll Reach For Every Day.

Yours Truly everyday tees

Premium everyday tees designed to fit right, feel good, and make getting dressed easier.

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Premium feel. Everyday value.

Premium Combed Cotton

Soft feel, built to last.

Comfortable Stretch

Moves with you.

Flattering Fit

A better fit for everyday confidence.

Made in South Africa

Quality you can feel.

HEAD TO HEAD

A Better Tee Where It Matters.

Better fit. Better feel. Better for everyday wear.

What Matters Yours Truly Typical Basic Tee
FIT
Fits clean and flatters your shape.
Often boxy or shapeless.
COMFORT
Soft with just enough stretch.
Can feel stiff or restrictive.
FEEL
Smooth, soft fabric that feels good on skin.
Often feels rougher or cheaper.
SHAPE
Keeps a clean, put-together look.
Can lose shape and look tired.
EVERYDAY WEAR
Easy to wear with almost anything.
Just another basic tee.
QUALITY
Better fabric. Better finishing.

Ribbed neck · side seams · reinforced hems
Usually made with simpler finishing.
MADE HERE
Made in South Africa.
Often mass-produced overseas.
SHOP THE EVERYDAY TEE

Fits better. Feels better. Easy.

WHY WE BUILT IT

We Wanted One Tee That Just Got Everything Right.

We weren't trying to make more clothes. We wanted to make better everyday ones.

Too many basic tees make you compromise.

They look good but don't feel great.
They feel comfortable but don't sit right on the body.
Or they feel premium until you see the price.

We wanted something simpler.

A tee that looks good, feels good, fits properly, and works almost anywhere.

Date night. Meetings. Travel. Weekends. Or just a normal day when you want to look put together without thinking too hard about what you're wearing.

That's what Yours Truly was built for.

We focused on what actually matters in an everyday tee:

A flattering fit. A soft feel. Comfortable stretch. Quality you can feel.

Because getting dressed shouldn't be complicated.

The right basics should make looking good easier.

SHOP THE EVERYDAY TEE

Made for the everyday man.

THE DETAILS

WHAT MAKES IT AN EASY EVERYDAY TEE

Soft feel. Easy fit. Breathable comfort. Built for everyday wear.

Yours Truly everyday tees in navy, black and white

Better Fit

Sits clean on the body

Soft Feel

Feels good on skin

Comfort Stretch

Moves with you

Breathable

Stays easy to wear

Keeps Shape

Looks good for longer

Everyday Ready

Easy to wear anywhere

Quality Finish

Built to last

Made in South Africa

Local quality you can feel

RESULT

A tee that feels good, fits well, and makes everyday dressing easier.

WHY MEN KEEP REACHING FOR IT

THE 3 THINGS THAT MATTER MOST

Fit. Comfort. Value. Built into one everyday tee.

FIT

A Fit That Actually Flatters.

Not too boxy. Not too tight.

Clean through the body and easy through the shoulders, so you look more put together the moment you throw it on.

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BASIC TEE YOURS TRULY
Basic tee and Yours Truly tee fit comparison

COMFORT

Soft From The First Wear.

Soft, smooth fabric with comfortable stretch that moves with you.

Made to feel good on your skin and easy to wear all day.

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Man in a black Yours Truly tee holding a vinyl record at home

VALUE

Premium Feel. Fair Price.

Premium fabric, a flattering fit, and quality finishing — at a price that still makes sense.

More of what matters in an everyday tee, without paying for a designer label.

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More Tees. Same Price. Higher Quality. Smaller stack for other premium brands and a larger Yours Truly stack in black, navy and white

FAQ

Everything You Need To Know.

Fit, fabric, delivery and everything in between.

How does the Everyday Tee fit?

The Everyday Tee is designed to sit clean on the body without feeling too tight or too boxy.

It has a flattering everyday fit with enough room through the shoulders and body to stay comfortable.
What size should I order?

The Everyday Tee fits true to size.

Choose your normal tee size, or check our Size Guide if you want to double-check your measurements before ordering.
What is the Everyday Tee made from?

We use butter-soft, premium combed ring-spun cotton with a little stretch for everyday comfort.

The fabric feels smooth against the skin, moves with you and is made to feel noticeably better than a typical basic tee.
Will it shrink or lose its shape?

Like most quality cotton garments, a small amount of shrinkage can happen over time.

Following the recommended wash and drying instructions will help the tee keep its fit and shape for longer.
How should I wash my tee?

Keep it simple:

  • Machine wash cold with like colours
  • Do not bleach
  • Do not tumble dry
  • Do not dry clean
  • Do not iron over prints
  • Line dry in the shade
Can I wear it for more than casual outfits?

Absolutely.

The whole point of the Everyday Tee is versatility.

Wear it with jeans or shorts, under a jacket, to a casual meeting, date night, while travelling, or just for a normal day when you want to look put together without overthinking it.
Where are the tees made?

Our tees are made in South Africa by local manufacturers.

We focus on quality fabric, a flattering silhouette and the finishing details that make an everyday basic feel noticeably better.
How long does delivery take?

We ship nationwide in South Africa using The Courier Guy.

Delivery typically takes 3–5 days, and your parcel is tracked so you can follow it once it is on the way.
What if I order the wrong size?

No stress.

If you need a different size, reach out to us and we can help with a return or exchange, provided the item meets the requirements in our Returns / Exchange Policy.
Why does it cost more than a normal basic tee?

Because we did not build it to be the cheapest tee possible.

You are getting a softer feel, a better fit, quality finishing and a tee designed to become part of your regular rotation.

The goal is simple:

Premium feel without the unnecessary premium-brand price.